Process Posts, PUB 101

Process Post #11

Prompt: Make a plan for incorporating more transmedia integration into your online publication. What channels will you focus on? Why?

Transmedia storytelling is dispersing content “across multiple media for the purpose of creating a coordinated entertainment experience” (para. 5). For a blog, this would mean creating content across multiple different platforms. In addition to blogs, many people utilize YouTube, Instagram, TikTok, Twitter, and other platforms as well.

As this website is a book blog, there are many different ways I could use transmedia integration. One is Instagram. This would be quite similar to the blog content I have, except the main focus would be the photo. Then there would be a shorter write up about the book I am featuring in the caption. It is more photo focused, rather than word focused like this blog.

The second one is YouTube. Many book bloggers use YouTube to do longer (10-15 minute) sit down videos, talking in depth about one book or even multiple books. These could be collections such as recently read books, books in a certain genre, or books by an author. The creator will focus mostly on their spoken words, maybe with a couple pictures or showing off the cover of a book. These could be compared to blog posts as being a spoken and visual version.

The third platform is Tik Tok. These videos are much shorter, in the 15 second to 1 minute range. These may have the creator speaking during it, or may just have a few written words on the screen about each book, such as a simple yes or no for whether they would recommend it or what their rating of the book would be.

For me, I get most of my book recommendations now from Tik Tok. “BookTok”, the name of the genre of videos on the platform has been a great source for book suggestions. The algorithm on Tik Tok also makes it much easier for videos to be seen than on other platforms. If I were to be expanding into transmedia content in addition to this blog, I would focus on making short-form videos on Tik Tok as well.

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